If you want to tap into red embrace the colour through accessories – try a red striped rug to bring colour to the floor, or alternatively, a red lampshade to brighten up a dull corner.
What color is replacing Millennial pink? Designers prefer this mood-enhancing palette instead
‘The world ran out of pink,’ is what production designer Sarah Greenwood recently said, after their team hand-painted every physical backdrop for Greta Gerwig’s latest film: Barbie, causing an international shortage.
But while pink may currently be in short supply, Millennial pink continues to saturate our popular consciousness. Flooding the zeitgeist since the 2010s, we’ve seen it with Glossier packaging, Wes Anderson’s Grand Budapest Hotel, Harry Styles’ bubble pink Fine Line album cover, and the ‘rose gold’ iPhone. Reaching its zenith in 2016, ‘Millennial Pink’ was officially coined by fashion journalist Véronique Hyland in an article for The Cut.
Decorating with pink once offered a pull of childhood nostalgia when Millennials were craving a sense of comfort and a return to child-like play during a financial recession. It worked also as a playful prod against restrictive gender norms of the 20th century; untethering pink to its exclusive notions of femininity, embracing instead gender-neutral ideas of playfulness and positivity.
But Millennial pink could be on its way out. ‘Rose-tinted millennial pink and rose gold finishes are falling out of favor due to oversaturation in the market’ Lauren Chiu, head of color & Materials at trend forecasting agency, Stylus, tells Homes & Gardens. ‘Rose gold’ as one example, has taken such a hit that a survey from 1st Dibs cited rose gold as the least popular design option for 2023. So what’s next?
What is the new Millennial pink in interior design?
‘Colors that feel overtly synthetic or jarring are unlikely to be popular in the current socio-economic climate, as they can feel unsettling, particularly in the home, when people want to surround themselves with colors that feels reassuring. Instead, there’s a growing fondness for rich earthen pigments like deep browns and reddish clay tones that are cocooning and intimate, providing cozy hideaways.’ It’s all about ‘grounding earthen tones,’ says Lauren Chiu.
These grounding, earth tones, what you might call ‘terra rustica’ is what another industry soothsayer and trend forecasting agency WGSN, picked up in conjunction with Coloro for A/W 24/25 choosing ‘Intense Rust’ as one of their key colors to watch. Its pull, WGSN explains, is a result of its ‘raw, earthy edge’, as well as being ‘reminiscent of soil, full of warmth.’ Its inspiration, could be a result of more people who value ‘sustainability over newness, resale culture, and products with the long-term appeal,’ says WGSN.
Burning, rusting, and grounding associations with the earth are hitting our colorway consciousness. In a survey by 1st Dibs on 2023 color trends, following 880 interviews, 20% of respondents chose ‘Burnt Orange’ – making it one of the three popular colors for this year.
‘Burnt Orange’ picked up an impressive +695% uptick in searches as a color choice for weddings on Pinterest. Matt Siberry, head of home at Pinterest, says that across this year it has ‘also reflected in the home, searches for ‘orange bathroom’ have increased by over 60% in the last six months as people make their way to the bold side.’
There’s also the viral TikTok trend for ‘sunset lamps’ that project and flood the walls with ‘terra rustica’ hues of burnt oranges and reddish terracottas – which have now garnered over 30.8 billion views.
‘Terra’ was also the theme for paint industry leader, Sherwin-Williams, for its 2023 Colormix Forecast – describing its selected shades as a way for us to ‘connect to the earth beneath our feet.’ One color in the selection is called ‘Reddened Earth’.
Decorating with orange evokes a primal sense of stability, like you’re fully grounded, and connected with the land beneath your feet. It elicits ancestral connections to the caves of Lascaux in France, or Pinnacle Point in South Africa, where cave paintings were made with dusty, earthy reds. There’s the distinctive Pompeii Red, named after the frescoes’, previously yellow, burned to a powerful, rich red, after Vesuvius’ eruption in 79 AD. Or maybe the red soil in paintings such as Rust Red Hills, by Georgia O’Keefe (1930). And it can also look to the future, like the exploration of Mars.
Beyond the industry experts, artists and interior designers have intuitively turned to this rusting, grounding set of colors. ‘I instinctively reached for my burnt sienna ink for this new wallpaper design,’
Katie Brigstock, creative director of Style Your Spaces has similarly noticed this move away from the pinky pastels, and ‘towards earthy tones like browns, and reds. I’m drawn to their rich pigments, their inherent warmth, and grounding effect.’
What can I paint walls with instead of pink?
If you are after a contemporary replacement for Millennial pink, then look to the sun-baked walls of ancient civilizations, and take inspiration from the earth tones of terracotta. Evocative of North Africa to Italy and South-East Asia, this clay-inspired color is named from ‘terra cocta’, which in Latin means ‘baked earth’.
Terracotta clay is a centuries-old material that has been widely used for sculptures and pots, as well as architectural decoration. Today, terracotta is a giving burnt orange shade, either playing its part as an accent color, or as the main backdrop in a decorating scheme. Its generosity of character means that terracotta has the ability to wrap its arms around your home with its all-year-round mood of warmth.
Green
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Voted the most popular wall colour on Instagram, green has been praised for its ‘refreshing quality’ which can help to clear the mind. If you’re looking to improve your wellbeing in 2021, try tapping into this natural hue.
‘Green can be particularly stimulating to those who are striving for personal growth as it subconsciously reminds us of the natural world,’ adds Lee.
Grey
Grey stands as the second most popular wall colour – and is a timeless choice for many homes around the UK. According to Lee, it ‘provides a crisp and refreshing atmosphere’ which is known to ‘increase productivity‘.
If you’re planning to decorate using the hue, avoid painting every wall grey: ‘Too dark a shade can dull your surroundings, setting up a more depressing mood.’ You can easily elevate tired-looking corners with grey accessories, a rug, or curtains.
HB recommends. Choose a fluffy grey rug to add texture to your living room.
House Beautiful/Rachel Whiting
Blue
Taking the third spot is blue — a striking hue which has become increasingly more popular thanks to Instagram. ‘This colour can be soothing and make you feel secure. However, much like grey, certain shades can evoke an element of coldness and sadness,’ explains Lee.
Want to add a refreshing touch of blue decor to your home? For something subtle, keep everything neutral and opt for soft blue accents. If you’re feeling brave, however, opt for an all-over deep indigo transformation with a hue like Farrow & Ball’s Hague Blue. It’s a surefire way to boost your mood.
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