Публикация участника Deborah Carver
Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 2 мес.
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One of my favorite developments in the world of content technology has been the rapid advancement of video editing and small streaming platforms, which make it super easy for small shops like The Content Technologist to spin up a robust conference- or talk show-like event online. I’m SUPER excited for our first event on Friday, which will feature these extraordinarily smart people chatting about the future of social media. Created with Descript and StreamYard, here’s a preview of Friday’s event with our guests, social experts Arik Hanson, Emily Rochotte [she/her] and Kathryn Lindsay. Featuring these fine folks and more, we’ll be streaming live this Friday at 12PM eastern with Hopin. Join us for Relationship Status Update: A live salon about. whatever social media is today. Registration is only $10 for Content Technologist members — get tickets in the comments!
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Fractional Digital Growth Strategist • Digital Marketer — SEO & Content Strategy, Content Marketing, Social Media, Email, Hubspot Marketing Automation
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Good job on that video editing!
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 1 дн.
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I spoke to Mark Stenberg at Adweek about the Verge’s dramatic redesign last year. A summary of my thoughts: – The homepage very much looks like they wanted to attract audiences who were leaving Twitter — and according to The Verge, they’ve succeeded in attracting those regular visitors and commenters. – That said, are former Twitter users a good audience to go after? Do they buy things (or just spend all day online and complain about ads)? – It’s a great example of using multiple feeds to display frequently updated content, while not overwhelming the user with ad units. I hope more media companies follow suit, especially those publishing daily.
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The Verge redesigned their site to act more like a social media feed. While this strategy paid off in spades, you should expect most redesigns to come with some sort of traffic decline, warns The Content Technologist’s Deborah Carver in a recent AdWeek article: https://lnkd.in/eNpp7eba
The Verge’s Dramatic Redesign Boosts Loyalty as Readership Dwindles
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 1 нед.
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Here’s your once-every-two-years reminder: Don’t delete or unpublish pages on your website without redirecting the old URL to another page.
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 1 нед.
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You know what scares me? Your company blog. The one you made “for SEO.” It’s just sitting there, in a directory called “blog,” gathering cobwebs, waiting for someone to happen upon one post or another via a vaguely relevant search query. Just a bunch of disparate posts, linked by a poorly structured feed page that no one visits more than once. Because you’ve spent SO MUCH time on that content. You did the research, designed the strategy, selected the topics, created the brief, and wrote the essays (I hope you did, anyway). You gave it depth and style, aligned it to your company goals. And now it just sits there, for no one to find it unless they happen to click back from a search query or social media post, all because someone told you “that’s how you do SEO” or “that’s how to build an audience online.” I gotta tell you: the people who told you that “SEO content in a blog” was a good strategy never had to measure their own results. Because that. ish. doesn’t. work. It didn’t work before AI-generated content, and it’s certainly not going to work post-ChatGPT. What works to attract people (not robots) to longform content, all while boosting discovery across search and social platforms? – Building an enticing branded feed that people want to return to on a weekly basis to discover new content – Taking the content you would have put in a blog feed and using it as an email newsletter instead — not a link to the content, but the whole article, right there in the newsletter, for people to read – Using your blog content to build out actual connected rabbit hole-inducing resources on your website for audiences to use But if you tell me “the information is on our blog,” I’m only gonna reply: Yikes. #contentstrategy #contentmarketing #digitalstrategy #publishing
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 2 нед.
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Is generative AI ethical? I would wager most of us say: Yes, but with many, many caveats. I’m SO excited to tease out those ethical caveats, conundrums and criteria for these machines that can create like people (kindof). We had an introductory conversation yesterday, and it was absolutely fascinating. I’m sure the actual event will be stellar. Join me on November 9 in Minneapolis at the MIMA Next 25 conference, where I’ll be leading a conversation about the practical and theoretical aspects of our collective responsibility with AI experts like Tony Effik from Google, Alaura Weaver ♾️ from Writer, Molly Steenson from American Swedish Institute, and NOVA LORRAINE.
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 2 нед.
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When you hear that “SEO is dying,” remember that the folks for whom it’s not working are often the ones trying to find workarounds instead of doing the work to build helpful, useful, high-quality websites.
Senior Director, SEO & Head of Organic Research at Amsive Digital (formerly Path Interactive)
I’m working on a new presentation about the September Helpful Content Update and yeah. I’m trying to be nice and not call anyone out. but most of the sites with the biggest drops are just. super unhelpful. A few things: – I think many site owners have interpreted a rapid growth in SEO rankings & traffic (e.g. the chart shown above, before the decline) as a clue that Google loves your site. I would think about this differently. Nearly every site with big growth before the HCU drop demonstrated the exact same unhelpful patterns, almost as if they were all getting their SEO advice from the same place (hmmm). I would think of this more as “your site is growing unnaturally quickly and Google is working on changes to its algorithm that will prevent sites like yours from seeing rapid growth going forward.” This has been true of most major Google updates, dating back to the Panda days. They need time to identify what you’re doing and build algorithms designed to demote those tactics. The above sites are not only unhelpful, but as a user, I’m annoyed that any site would try offering me advice about what to wear, what to buy, where to travel, etc. when it can’t even prove the author #1 exists, #2 has done those things, #3 can take *any* photo that isn’t a stock photo, #4 has the authority to review thousands of products and give me shopping advice? No thanks. Of course some genuine blogs and people with real experience got dinged, but in 99% of cases, I’m seeing the same spammy SEO tactics that are deceptive and manipulative to users being the culprit. And don’t even get me started on the abrasive ad problems. #HCU #helpfulcontentupdate #SEO #Google
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 2 нед.
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Do you need a huge social media audience to make a living from digital content? Do you need to run yourself ragged between posting daily, managing a community, and doing work on behalf of clients? No. No, you don’t. That’s all!
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 1 мес.
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Why do marketers continue A/B testing clicky minutiae when their biggest problem that they’re not creating a meaningful experience? I continue to see A/B tests results that read something like: “The clear winner was A over B,” when both tests produce conversion rates of less than one percent. For the people in the back: A conversion rate of under 1% in your B variation is still a poor conversion rate, whether it’s better than the .5% conversion rate in your A variation or not. If you’re getting a 1% conversion rate, you’ve likely annoyed or alienated a large percentage of that other 99% while running that test. (And if you’re consistently getting conversion rates under 1%, maybe you need to rethink your strategy. What martech vendors don’t want you to know is that strategic planning is the key to getting higher conversion rates, not piling software atop an already clunky website.) I used to be a huge fan of A/B testing — even got certified in Optimizely all years ago — until I saw how “content” A/B testing was misused and misapplied, to the detriment of nearly all website users. Marketers test tiny tweaks like button color, headlines, and form placement, all of which have minimal impact on purchasing behavior, instead of experimenting with larger strategic initiatives that make more sense for building an audience of fans and, more importantly, customers. Most marketing “science” is not scientific at all, and much of it will take you down a rabbit hole when you need to figure out how to construct a house above ground. Instead of testing button colors, identify your users’ pain points and build strategies to alleviate them. If you’re still using these questionable technologies to test itty bitty issues without evaluating whether that software and methodology impacts the business long-term, you’re likely ignoring the missing appendage that’s bleeding out.
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Founder/Publisher of The Content Technologist and results-focused digital content strategy expert 2 мес.
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“I don’t wanna read basic stuff anymore.” — my words to Matt Laybourn on why The Content Technologist takes a more positive and mid-career approach to our editorial. While keeping audience in mind is always the philosophy, we also create articles that we, as content professionals, would read if we weren’t the publisher. Sometimes digital-first content companies forget that we should enjoy consuming our own work and create the resource we’d devote our attention to, given the choice. #contentstrategy #contentmarketing
Founder @ Rockee.io | Content Feedback Platform
Stop chasing the hit of empty engagement metrics and start focusing on the longer-term impact of your content. On the fifth episode of the Sausage Factory podcast, myself and Deborah Carver explore what B2B marketing can learn from the publishing world. There’s a growing myth that everything has to be short-form, ‘snackable’ content. We debunk this, using the example of the The Content Technologist as a resource that attracts a loyal audience with high quality educational content. Readers revisit this type of content time and time again to learn more about a subject or solution. There is still a huge opportunity to create lasting impact with your audience. ——————————————————————————- Links to our YouTube vid or the streaming platform of choice in the comments #B2BMarketing #contentmarketing #LongFormContent
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A Cursed Place (William Carver) (Paperback)
*ONE OF 40 BOOKS FOR SUMMER* ‘gripping’ – iNews
‘A panoramic thriller . chockful of vivid characters’ THE SUNDAY TIMES
‘An intriguing, timely and unsettling new thriller’ SAM BOURNE
‘Catapults you from first word to last. pacy, sinister and timely read’ ALAN JUDD
‘Another page-turner from a writer who can take you into gripping worlds, real and virtual.’ MISHAL HUSAIN
‘The dark world of private cyber-surveillance crackles off the page – full of jeopardy and suspense.’ ALLAN LITTLE
KNOWLEDGE IS POWER. AND THEY KNOW EVERYTHING .
The tech company Public Square believes in ‘ doing well by doing good’ . It’s built a multi-billion dollar business on this philosophy and by getting to know what people want. They know a lot. But who else can access all that information and what are they planning to do with it?
Radio reporter William Carver is an analogue man in a digital world. He isn’t the most tech-savvy reporter, he’s definitely old school, but he needs to learn fast – the people he cares most about are in harm’s way.
From the Chilean mines where they dig for raw materials that enable the tech revolution, to the streets of Hong Kong where anti-government protesters are fighting against the Chinese State, to the shiny research laboratories of Silicon Valley where personal data is being mined everyday – A Cursed Place is a gripping thriller set against the global forces that shape our times.
‘A true page turner – highly recommended’. TORTOISE
About the Author
Peter Hanington is the author of A Dying Breed , A Single Source and A Cursed Place , which star old-school radio journalist William Carver. Peter worked as a journalist and radio producer for over twenty-five years, including fourteen years at Radio 4 on the Today Programme as well as The World Tonight and Newshour on the BBC World Service. His field work has taken him around the world, from Russia to Hong Kong, Lebanon, Liberia and South Africa. He currently lives between London and New York and still travels frequently as research for his novels.
*Praise for A Cursed Place *
A panoramic thriller that shuttles with aplomb between four continents. chockful of vivid characters —JOHN DUGDALE, Sunday Times
Whether in rioting Hong Kong, or a doomed Chilean mining town, or a sinister data-mining outfit in Silicon Valley, or the shabbiness of London’s Elephant Castle, Peter Hanington sustains a narrative drive that catapults you from first word to last. Just make sure you don’t miss the scenery on the way – seeing from the inside how the BBC works and how news is made leaves you feeling that W1A may not be entirely caricature. A good, pacy, sinister and timely read. —author of A Fine Madness
Peter Hanington draws you into the dark world of private cyber-surveillance , and the menace of the world he conjures – the world we all now live in – crackles off the page. His characters are beautifully drawn and so convincing that I found myself shouting “Get out of there now!” The writing is taut – not a wasted word – and the story is fast-paced, moving and twisting and quickening to a conclusion that is full of jeopardy and suspense. And when it ends, it doesn’t end: it leaves you wanting the next chapter.
A Cursed Place is an exhilarating and beautiful novel that answers the most pressing question of our time: how to reconcile new technology with timeless human needs. It is written with such verve and precision, and its plot emerges with such terrifying force, that I enjoyed it even when the message it conveyed terrified me. Its characters will, I think, become literary legends . I have gotten to know William Carver quite well. He feels achingly familiar from my newspaper days. I don’t always like him. But I do always admire him: especially that itchy yearning to hold mighty powers to account, and to discover the truth behind their dissembling. Peter Hanington’s remarkable achievement is to have told a story which is as important as it is unputdownable. Anyone vaguely interested in the survival of our species ought to read this book – and will be thrilled they did so.
Hanington’s third thriller featuring veteran BBC reporter, William Carver, is a true page-turner , combining the author’s insights and expertise as a distinguished foreign correspondent with a pace that keeps the reader guessing and embroiled in a plot that sweeps us from Peckham, via Hong Kong and Chile, to the Big Tech citadels of Silicon Valley. highly recommended. —Tortoise
Another page-turner from a writer who can take you into gripping worlds, real and virtual.
An intriguing, timely and unsettling new thriller.
A Cursed Place is a fast-paced and vividly written thriller . It takes the reader on a journey from the dark heart of Silicon Valley via a Chilean mining town and Hong Kong street protests and into the bowels of New Broadcasting House, in a dystopian tale of ruthless tech entrepreneurs exploiting their surveillance powers and morally compromised journalists feeling their way in the dark towards the truth.
Astute, pacy and possibly too true for its own good.
Carver is a marvellous creation , just the sort of tough-as-old-boots hero we need in a world run by algorithms.—Shots Mag
A Cursed Place will have readers cancelling meetings and postponing dinner plans so as to read just one more page, just one more chapter. This beautifully-written thriller tells a story centred not around spies or mobsters but the state of frontline journalism in the era of big tech. More widely it grapples with the possibility of resisting the total-surveillance society we are almost definitely otherwise hurtling towards.—The Happy Reader
Exciting, addictive just plain brilliant; a timely political thriller with that authentic insider’s view shining through in the gripping plot, spot-on characters, sharp dialogue . A must-read for 2021.—editor of the journal of the British Haiku Society
A gripping . thriller that spins from Hong Kong protests to Silicon Valley surveillance in a heartbeat. —i Magazine
Gorgeous. .. blocks out the world when my brain [wants] superb distraction —Fi Glover
*Praise for A Dying Breed *
A former stalwart on the Today programme, Hanington is as good on BBC politics as he is on the UK’s ambiguous role east of Suez , and excels , too, at character portraits of figures such as the British ambassador. There are nods to John le Carré, but his impressive debut is its own thing , with three radio men (including the Radio 4 breakfast show’s dissolute editor) at its centre, not spooks or civil servants.—The Sunday Times (Thriller of the Month)
A tremendous novel – shot-through with great authenticity and insider knowledge – wholly compelling and shrewdly wise.
An impressive debut by Peter Hanington. The multilayered plot , set in Afghanistan and BBC headquarters, moves excitingly and entertainingly but also raises serious current issues about dodgy political and commercial interference with the search for truth by journalists. The subplots and secondary characters are admirable. Hanington has true talent. —The Times
A Dying Breed is an enthralling page-turner, and, as befits an author steeped in newsgathering, there’s a real sense of authority and authenticity at work in this quality thriller .
*Praise for A Cursed Place *
A panoramic thriller that shuttles with aplomb between four continents. chockful of vivid characters —The Sunday Times
Whether in rioting Hong Kong, or a doomed Chilean mining town, or a sinister data-mining outfit in Silicon Valley, or the shabbiness of London’s Elephant Castle, Peter Hanington sustains a narrative drive that catapults you from first word to last. Just make sure you don’t miss the scenery on the way – seeing from the inside how the BBC works and how news is made leaves you feeling that W1A may not be entirely caricature. A good, pacy, sinister and timely read. —author of A Fine Madness
Peter Hanington draws you into the dark world of private cyber-surveillance , and the menace of the world he conjures – the world we all now live in – crackles off the page. His characters are beautifully drawn and so convincing that I found myself shouting “Get out of there now!” The writing is taut – not a wasted word – and the story is fast-paced, moving and twisting and quickening to a conclusion that is full of jeopardy and suspense. And when it ends, it doesn’t end: it leaves you wanting the next chapter.
A Cursed Place is an exhilarating and beautiful novel that answers the most pressing question of our time: how to reconcile new technology with timeless human needs. It is written with such verve and precision, and its plot emerges with such terrifying force, that I enjoyed it even when the message it conveyed terrified me. Its characters will, I think, become literary legends . I have gotten to know William Carver quite well. He feels achingly familiar from my newspaper days. I don’t always like him. But I do always admire him: especially that itchy yearning to hold mighty powers to account, and to discover the truth behind their dissembling. Peter Hanington’s remarkable achievement is to have told a story which is as important as it is unputdownable. Anyone vaguely interested in the survival of our species ought to read this book – and will be thrilled they did so.
Hanington’s third thriller featuring veteran BBC reporter, William Carver, is a true page-turner , combining the author’s insights and expertise as a distinguished foreign correspondent with a pace that keeps the reader guessing and embroiled in a plot that sweeps us from Peckham, via Hong Kong and Chile, to the Big Tech citadels of Silicon Valley. highly recommended. —Tortoise
Another page-turner from a writer who can take you into gripping worlds, real and virtual.
An intriguing, timely and unsettling new thriller.
A Cursed Place is a fast-paced and vividly written thriller . It takes the reader on a journey from the dark heart of Silicon Valley via a Chilean mining town and Hong Kong street protests and into the bowels of New Broadcasting House, in a dystopian tale of ruthless tech entrepreneurs exploiting their surveillance powers and morally compromised journalists feeling their way in the dark towards the truth.
Astute, pacy and possibly too true for its own good.
Carver is a marvellous creation , just the sort of tough-as-old-boots hero we need in a world run by algorithms.—Shots Mag
A Cursed Place will have readers cancelling meetings and postponing dinner plans so as to read just one more page, just one more chapter. This beautifully-written thriller tells a story centred not around spies or mobsters but the state of frontline journalism in the era of big tech. More widely it grapples with the possibility of resisting the total-surveillance society we are almost definitely otherwise hurtling towards.—The Happy Reader
Exciting, addictive just plain brilliant; a timely political thriller with that authentic insider’s view shining through in the gripping plot, spot-on characters, sharp dialogue . A must-read for 2021.—editor of the journal of the British Haiku Society
A gripping . thriller that spins from Hong Kong protests to Silicon Valley surveillance in a heartbeat. —i Magazine
Gorgeous. .. blocks out the world when my brain [wants] superb distraction —Fi Glover
*Praise for A Dying Breed *
A former stalwart on the Today programme, Hanington is as good on BBC politics as he is on the UK’s ambiguous role east of Suez , and excels , too, at character portraits of figures such as the British ambassador. There are nods to John le Carré, but his impressive debut is its own thing , with three radio men (including the Radio 4 breakfast show’s dissolute editor) at its centre, not spooks or civil servants.—The Sunday Times (Thriller of the Month)
A tremendous novel – shot-through with great authenticity and insider knowledge – wholly compelling and shrewdly wise.
An impressive debut by Peter Hanington. The multilayered plot , set in Afghanistan and BBC headquarters, moves excitingly and entertainingly but also raises serious current issues about dodgy political and commercial interference with the search for truth by journalists. The subplots and secondary characters are admirable. Hanington has true talent. —The Times
A Dying Breed is an enthralling page-turner, and, as befits an author steeped in newsgathering, there’s a real sense of authority and authenticity at work in this quality thriller .
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- Fiction / Thrillers / Political
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