Color Psychology: Purple
If you want to position your brand as creative or prestigious, purple may be a great option for you. But some consumers think of overindulgence or excess when they see too much purple. In this post, you’ll learn about emotions we typically feel when we see purple. You can also explore when purple is effective in branding — and when it can go wrong. Finally, we’ve included links to brands that use the color in their logos and designs.
Personality & Emotions
Purple is a blend of red’s energy and blue’s calm. The color calms the mind and nerves, but it can also bring joy and trigger creativity. Purple has long represented royalty and sophistication, but it’s begun to lend itself toward artistic, creative brands as well. Thus, businesses can use purple shades in a variety of industries, from beauty and anti-aging products to art institutes.
If you want to position your brand as prestigious, purple may be your most effective brand color. It used to be one of the most expensive colors to produce, and purple’s connotation of royalty still remains to some extent. Creative problem-solving companies can also brand with purple. If you’re new to the community or looking for a way to stand out in your industry, incorporating this unique color will help!
When to Avoid Purple
If your business serves a lower-income demographic, it may be smart to avoid branding with too much purple. Because the color symbolizes royalty, some people associate purple with excess or extravagance. If you do choose purple as a brand color, it may be best as an accent to a more primary color. Traditionally masculine brands (such as testosterone therapy clinics) may want to stay away from the color since purple shades lean toward a feminine connotation.
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What do the colors of a bruise mean?
Bruises occur when something damages small blood vessels in the skin. Bruises typically change color as they heal, at first appearing red, purple, or darker than the surrounding skin. They may then progress to blue, black, or green before fading.
Bruising typically occurs when a person receives an injury to an area of their skin, such as from falling or bumping into something.
The blood vessels between the skin and other tissues in the body burst. The blood pools under the surface of the skin, causing a bruise. It is natural for a bruise to change color during the healing process.
This article explains the usual bruising cycle and when a person should contact a doctor about a bruise.
Bruise colors depend on factors such as the intensity of an injury, the location on the body, and a person’s skin tone.
A person may be able to estimate how old a bruise is from its color. As the body heals and breaks down the hemoglobin, the compound that gives blood its red color, the bruise will change color. This is a regular part of the healing process.
Skin color affects the appearance of bruises. An older 2013 study suggested that people with medium skin tones may have more red and yellow in their bruises than people with lighter or darker skin tones. Bruises on darker skin tones appear darker and have fewer noticeable color changes than those on lighter or medium skin tones.
During the healing process, a bruise will usually go through the following color changes:
- Within 24 hours of an injury: A bruise often starts red because fresh, oxygen-rich blood pools underneath the skin. Darker skin may not show noticeable reddening but may appear darker.
- After 1–2 days: The blood begins to lose oxygen and change color. A bruise that is a few days old will often appear blue, purple, black, or slightly darker than unbruised skin.
- After 5–10 days: On lighter and medium skin tones, the bruise may turn yellow or green. These colors come from compounds called biliverdin and bilirubin, which the body produces when it breaks down hemoglobin. On darker skin, bruises may lighten in color.
- After 10–14 days: On lighter skin tones, a bruise may turn yellowish-brown or light brown. On darker skin tones, a bruise will fade gradually.
Most bruises will disappear without treatment within about 2 weeks.
Bruises are typically surface injuries that do not require medical attention. However, sometimes, a person may need to seek medical attention for their bruising.
A hematoma is a large collection of blood that becomes trapped within tissues. It is more likely to occur after significant trauma.
When a hematoma occurs, the body cannot heal the bruise as easily or quickly as a smaller bruise. As a result, a hematoma stays the same color and firmness and is painful even after several days.
A person may need medical attention to determine whether the hematoma requires further treatment.
