Associated with glamour and sophistication, black is not accepted as a color in the scientific world. The absence of light creates the color. Black is also associated with coldness and death.
The Best Color Combinations for Logos
Logos are the face of a brand! Logos are memorable and have the ability to set your brand apart from the crowd. I will explore the best possible color logo color combinations in this blog which will allow your brand to put the best “face” forward!
Imagine you wake up one fine day and find out that the world has suddenly turned grey! How would life be? Dull – right? Yes, absolutely! No one wants to imagine a colorless world. That is the impact color has on our mind. Colors add life and joy and make the world a better place to live.
What is color psychology?
Color psychology enables one to understand human behavior. It also reveals how people’s decisions are influenced by various colors when they buy various products. Does the color of an icon prompt us to click on it? Does the color of a dress or a package compel us to choose one brand over the other? The answer to all the above questions is a short yes. But why do we choose one color over the other? That question, my friends, is a bit tricky. A combination of gender, location and variety of other factors prompt us to choose certain colors over others.
Yes without a trace of a doubt! Why do you think brands and design companies spend sleepless nights contemplating over the best colors for their brand identity?
Just like colors, shapes too have various meanings. The combination of varied shapes and colors evoke various emotions. Designers around the world are aware of the fact and use it intelligently to get the best results.
Quick tip: The colors you choose for your brand’s visual identity should be in line with the products and services your company provides.
Color terms you should know
Here is a list of important color terms that will not only help you understand this article but will serve as a guide when you decide to brand and market your own company.
Hue and Color: Color is a broad term used to define everything from hue, tint, shades and tones. Hue is a specific color on the color wheel. E.g. Green is a hue but emerald is a shade. Red is a hue while pink is a tint.
Tints: When white is added to a hue, it turns lighter making it a tint. E.g. White added to red creates pink.
Shades: Exactly the opposite of tint, when black is added to a hue the resulting color is a shade.
Tones: Tones are achieved when grey is added to a hue.
Primary Colors: Red, blue and yellow are the only primary colors.
Secondary Colors: combining any of the two primary colors results in the formation of a secondary color. Red + Yellow = Orange, Red + Blue = Purple, Yellow + Blue = Green.
Tertiary Colors: These kinds of colors are achieved when equal amounts of a primary and a secondary color that are close to each other in the color wheel are mixed.
What do you call a color combination?
Color schemes are often described in terms of logical combinations of colors on a color wheel. Different types of schemes, like monochromatic or complementary, are used.
RGB and HEX are similar in a way that allows you to enter 3 numbers for a Red, Green and Blue value. And the maximum value for each number is 255. The maximum value for 6 hexadecimal digits in base 10 is 16,777,215. If you also add #000000 you get 16,777,216 as the total number of possible color combinations.
COLOR THEORY BASICS: Use the Color Wheel & Color Harmonies to Choose Colors that Work Well Together
Hence, we have 11 basic colour terms in English: red, orange, yellow, green, blue, purple, pink, brown, grey, black and white.
Our top 10 best color combinations
- Black and white. A top “color” combination. .
- Leaf green and Yellow. .
- Baby pink and blue. .
- Cool greys and blues. .
- Pantone’s Classic Blue with white. .
- Pink and grey. .
- Pink and black. .
- Purple and yellow.
What are the 4 types of color harmony?
Color Harmonies-4-Cool, Warm, Split, Tetradic and Square – Luminous Landscape.
Gray is a mixture of two colors Black and White.
If you feel that the color Gray is darker than you expected and you want to make it a lighter shade of Gray then you will mix a certain amount of White color in the Gray color to have the desired amount of expected light-gray color.
