It is advantageous to understand color psychology so you can be aware of the effect tones can have on you and others. To know how to dress appropriately using your personal color harmonies it is important to choose the right combinations. Hypnologists use specific colors to get in touch with the subconscious. Image consultants use color to help their clients look healthier, younger and more vibrant and to project the message they want.
Today, we are going to talk about the meaning of the mysterious and mystical color purple.
Purple and blue logos
Show off your brand’s personality with a custom blue and purple logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of purple and blue logos from our global community of designers. Get inspired and start planning the perfect blue and purple logo design today.
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Vibrant logo for SONIC INSTITUTE
The letter S appears between the sound waves, as a path to the new era
by Sandra!
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Typography logo for Wholesome Sweeteners, a perfect balance of script and sans serif.
by Milos Zdrale
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AstralFreight Freight company Logo
Logo created for AstralFreight, an international freight company. A combination of stars, a subtle globe and arrow elements.
by Milos Zdrale
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Paloma Completion Services
Oilfield services in the wireline space.
by baxop
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Logo for Sacred Savasana
Raising spirit through yoga savasana
by AlexSa
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NewFortress Data Logo
Third logo in a series of logos done for NewFortress. NewFortress Data’s logo combines subtle data blocks with the “NF” initials into the minimal and impactful mark.
by Milos Zdrale
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Handmade watercolor logo design
by Huntress ™
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Chatmantics Logo Design
Simple and bold, a combination of a letter C with a happy face and 2 people being connected.
by Milos Zdrale
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New Fortress Water
A simple mark, in a series of logos done for NewFortress. Two water drops, interconnected representing 2 stages of water purification process.
by Milos Zdrale
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Logo Concept for Restaurant Marketer
I really liked the idea of making something simple and professional. I think this idea was catchy by using the fork instead of an arrow.
by BryanMaxim
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We are a relocation matching service for home buyers and sellers.
by casign
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Fun yet serious logo for hackers and defenders team: Purple Teaming
Purple Teaming is a team consist of hackers (red) and defenders (blue) to educate people how hacking works and how to handle it. This definition is visualized using overlapping colours where the “blue” collaborate with the “red” to makes the perfect “purple” shield. Thank you Mr Hartong
by makmoer
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Juber Jobs Logo
Simple typography with a “j” focal point. The app focuses on geolocation functions hence the geo pins.
by Milos Zdrale
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Xuria Labs Logo
Simple typography and logomark mixed into an effective logo.
by Milos Zdrale
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Logo for a voice-activated Bible app
by CQ Design™
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Artistic logo for Amor Pilates Breathe&Move
by tetiana.syvokin
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by Kistipero
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Twavvy needs a savvy Logo!
Twavvy is a fun new way for parents to connect with their kids, create goals and rewards, provide positive reinforcement, and capture precious memories. To fit it’s target group, the logo is colorful, with a special designed font that has a childish feel.
by CreativeThinker
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Company selling hearing aids.
by -bart-
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Professional photography services.
by -bart-
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Edgy logo for SWMP
For this logo, I wanted to make a cutting edge design with a vibrant gradient to really capture attention. My challenge was to convey the letters as if they were emerging from a swamp but at the same time keep the logo sharp. Loved the end result and so did the client!
by almtdsgns™
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Logo for Digital Marketing Agency
Client gave me a clear directions and from the start, this was her favorite, same as mine! The vibrant and feminine feel is what I managed to create with the script Spark, the energized sparkler graphics and colors.
by Mihaela V.
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Bold logo concept for healthcare
Winner logo for NP Visit
by Тijana M.
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Logo design for an eCommerce website that will host a wide variety of items for sale, they target audience are 13 – 24 years old girls. The design is made on a hand-drawn style in bright purple/lightblue colors with mint green stars and moon behind the cat, the font has a hand-written style too, all with a soft purple color background.
by Varg Designs
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by Graphoenik
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Logo for ecommerce platform
by Caricroma™
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logo for RealTekProp
by Callodia
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Modern monogram for cryptocurrency
Simple, modern and abstract “BX” monogram for an online marketplace where people can invest in real estate, with cryptocurrency. Featuring purple shade which is not common on this market, logo will stand out within competition. Though flat and minimalistic, icon is clearly visible on websites where cryptocurrency logos are shown really small, thanx to its square shape and mono weight lineart. Tech looking and blocky lettering is clear and compliments the icon very well.
Exemplifying Nature
In nature, the color purple can be observed in berries, fruit and vegetables such as plums, currants, and eggplants. Flowers such as violets, lilacs, phloxes, lupines, chicories, and polka peas can be seen in all shades of the color. Lilac is associated with spring: warm and romantic evenings filled with aromas. Purple also seems to elicit our poetic memories such as violet eyes, distant lilac vistas, and sunsets.
What a delight a rainbow gives us after the rain! Violet is an integral part of the light spectrum and in bioenergy, this symbolizes the highest frequencies and the invisible connection with the cosmos. Since ancient times, it has been considered the color of magicians and wizards. It was also worn by members of royal families. Considered a sign of nobility, ordinary people were prohibited from using it as part of their clothing ensemble.
Here are some other aspects that the color purple symbolizes:
- It can help someone enter a meditative state, often used in spiritual and magical practices.
- It promotes creativity and inspires reflection as well as mental stimulation.
- In some cultures, it is a symbol of mourning.
- The frequent appearance of it in a dream can lead to major life changes.
- This contributes to the balance of opposing energies.
The Effect
The effect of purple on the human psyche provides significant benefits to the user or receiver. The calming effect on the autonomic nervous system helps reduce anxiety, slows down the heart rate and regulates breathing. Blood pressure is normalized and the intensity of panic attacks is reduced.
This color helps a person open their subconscious or inner world more easily. Strengthening and expanding awareness, it has a positive effect on memory and attention and helps people notice specific details. It stimulates mental activity by helping them make the right decisions.
The characteristics of purple have been evaluated amongst many other colors in various studies, such as the “Systematic Investigation of Conceptual Color Associations” published in a recent issue of the Journal of Experimental Psychology.
Many of these characteristics have been examined and expanded upon by the psychotherapist and bestselling author Amy Morin, LCSW. If you want to create mystery and learn how to dress for success, then fill your wardrobe with purple items. A person who wears purple is seen to be:
- Intelligent and sensitive
- Creative
- Intuitive
- Determined
- Goal oriented
- Empathetic
Women
Some have reported that women who prefer violet are very emotional, despite an apparent calm exterior. They also panic easily and just as quickly reach a state of euphoria. They aspire to harmony and peace and need protection and support. Men attract and admire these characteristics in women, finding them interesting. These women are constantly in spiritual development.
Others report that a man who loves purple can be aesthetic but also gives the impression of being vain or arrogant, not able to adapt to the realities of life. For this reason, they seek to express their spirituality with various spiritual practices. Another quality that distinguishes a man who chooses this color is a love of freedom and independence. They live by their own rules.
The Psychology of Color in Your eLearning Courses
Color psychology is a subfield of behavioral psychology that studies how colors influence human behavior and evoke different emotions. The impact of color differs across different ages, genders, and cultures.
Blue
Blue is the color associated with the sea and the sky. It lowers the heart rate. Blue creates a sense of calmness and serenity while instilling stability, trust, safety, and reliability. Bright blue is refreshing and energizing.
On the downside, blue can feel cold and distant when used excessively. It also curbs the appetite, so if your course is about food or cooking, it’s best to avoid it.
Use blue in your checkout pages and CTAs. Blue also works well for healthcare, high-tech, science, and corporate websites.
Red
A stimulating, intense color, red has the opposite effect of blue. Red creates urgency and increases the heart rate and appetite. Bright red hues are bold and energetic and attract attention, while warmer hues, like maroon and brick, are comforting.
Red is also an aggressive color, with negative connotations of danger, anger, and violence. So, like red itself would say, proceed with caution and use in moderation.
Use red in CTAs and navigation buttons to highlight important information, like safety warnings in compliance training. It’s also a good option for courses and websites related to food, fashion, sports, and health care.
Yellow
The color of the sun, yellow, is the most energizing color, evoking feelings of happiness and optimism. Bright yellow grabs the attention (some warning signs are in yellow, for this reason), while darker shades are associated with authority and expertise.
Some negative associations around yellow are deceit and cheapness. Besides that, yellow should be used in moderation due to its energetic nature. It can quickly become “too much” and cause eye fatigue or even induce stress.
Use yellow in CTAs, and in your course sparingly to boost mood and energy. A good color for courses addressed to children.
Orange
Orange is another attention-grabbing, vibrant color that ignites excitement and enthusiasm and is associated with energy and movement. It’s a warmer, milder alternative to the aggressive red. But, just like with red, it can be overstimulating, so don’t overuse it. Another downside is that it’s one of the least popular colors among adults.
Use orange for your CTAs and navigational buttons. A good option for technology, entertainment, food, and fitness websites.
Green
Green is the most relaxing color for the eyes. Being the color of nature, green represents tranquility, freshness, and harmony. It instills a sense of growth and optimism while it’s associated with money, luck, and hope. It can help customers make a decision and improve learners’ focus.
Use green in your learning material and overall course environment and CTAs. Green is great for online schools related to science, tourism, medicine, and environment & sustainability.
Purple
The color of loyalty, purple, is associated with elegance, luxury, wisdom, and tastefulness. On the flip side, purple doesn’t catch the eye and is generally not favored by men.
Use purple if your courses are linked to spirituality topics, yoga, and healing.
Pink
Pink is a color associated with femininity, fun, youthfulness, and romance. In its softer shades, pink can be very soothing and calming, but bolder shades are stimulating and have a similar impact to red.
Use pink if you address younger audiences, especially women. Prefer lighter hues for the background.
⚪ White
White is linked to simplicity and minimalism. In Western cultures, associated with purity and innocence. Most of the time, it’s used as a “supporting” color in the background. Make sure to add white space in your web design to create a sense of calmness and avoid visual clutter.
Use white on your healthcare industry website or if you’re selling high-tech products.
⚫ Black
Black brings out other colors. It’s timeless and eludes authority, formality, power, sophistication, luxury, and elegance.
But don’t forget that black in many cultures is also associated with death, the occult, and evil. It can become overpowering and feel threatening.
Use black in moderation for high-ticket products and to convey an overall sense of luxury and professionalism.
Brown
Brown is another color associated with nature that instills warmth, reassurance, and reliability. At the same time, it can be pretty boring and conservative, which is why it’s one of the least popular colors. However, it works very well for businesses related to food!
Use brown and lighter alternatives (beige and tans) in the background and for courses related to wellness, pets, or food & cooking.
Grey
Grey shares some characteristics with black, as it eludes timelessness, sophistication, and professionalism. However, it lacks the strong character of black, and it’s a rather dull color that doesn’t catch the eye or evoke any particular emotions.
Use grey in the background, especially if you want to stress your professionalism, sell expensive courses, and tone down emotions.
How to Choose the Best Colors for Your eLearning Course: the 5 Rules of Thumb
Let’s see 5 essential guidelines that will help you use the right colors at the right place.
Soft or bold
Use colors in images, popups, and buttons like CTAs. Color should also be present in the background, in headlines to attract attention and facilitate reading, and in banners and borders.
Background colors should be soft to bring out the main colors and also to avoid straining the eyes. CTA buttons and popups can be bolder.
The 60-30-10 rule
Combining too many colors will look make your website look tacky and cheap. Limit your color scheme to three colors maximum and use them in these proportions: 60, 30, and 10.
Warm or cool
Generally, warmer hues (red, orange, and yellow) evoke happiness and energy, while cooler hues (blues and purples) evoke calmness and professionalism.
Green is a jack of all trades as it combines the calming effect of blue with the energizing effect of yellow.
Accessibility considerations
Colors impact the accessibility of your website. Navigation buttons and dropdown menus should have bold colors, like orange, yellow, red, and blue, to grab attention.
Avoid bright colors, as they’re hard to read and also cause eye fatigue.
Most and least-liked colors
The world’s favorite color is blue! The least popular colors are brown and orange, with purple also being disliked by men.
Ready for… Color Wars?
We’ve shared quite a few secrets about color psychology today. It’s exciting to know how colors affect us before we even have a second to think about it.
Our web designers team has done the mix-and-matching for you! We’ve created a collection of beautiful, industry-specific website templates according to the latest trends, so all you have to do is choose the one that appeals to you the most. They’re fully customizable, too if you want to play around a bit.
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Further reading you might find interesting:
- How to Create and Sell Profitable Online Courses: Step-by-Step Guide
- How Much Money Can You Make Selling Online Courses?
- Starting an Online Course Business from Scratch
- Sell Digital Downloads: The Complete Guide
- 18 Amazing Outline Templates to use in Course Design
- How to Start an Online School
- 100+ Elearning Statistics, Facts, and Trends
