Beige is like white’s older sister—it’s an understated neutral, but still offers a subtle pop of color. “A highly empathetic and sensitive person will mesh well with a neutral backdrop as it allows for a sense of peace,” says Erika Woelfel, vice president of color and creative services at Behr. “From there, you can choose to layer in other colors, textures and décor items to add more energy in a space.”
7 Paint Colors That Promote Wellness at Home
The color you use on your walls can dictate your overall mood—so surround yourself with hues that make you feel at peace.
Madeline Buiano is an associate editor at MarthaStewart.com, sharing her knowledge on a range of topics—from gardening and cleaning to home and pets. She has five years of writing and editing experience in the digital publishing industry.
Updated on November 30, 2022
When you choose a paint color for your home, your overarching design aesthetic and existing décor are often top of mind. With that said, it’s also important to consider how certain shades make you feel—especially since the colors on your walls can even improve your overall wellness and reduce feelings of stress and anxiety.
“Wall color is proven to have a profound effect on a person’s mood because a color’s energy can influence how you feel in a space,” says Sue Wadden, director of color marketing at Sherwin-Williams. If you’re looking to create a space that promotes relaxation, there are a few different hues to consider when picking out your next paint color.
Blue
If you find tranquility in the great outdoors, consider painting your walls blue. “Biophilic hues like blues and greens pull from nature to promote balance and create a soothing atmosphere,” says Wadden. The color is also associated with feelings of peace, serenity, and truth. “Soft blues have always been brought into spaces for relaxation—not just bedrooms or bathrooms, but spas and wellness spaces, too,” says Rachael Grochowski, founder and principal architect at RHG Architecture + Design.
Purple
If you need to get some work (or deep thinking) done, turn to purple, which is associated with wisdom and spirituality. It is also the color of transformation—so it’s perfect for your next big breakthrough. Look for pastel variations in lavender, orchid, and lilac. “Unless you are designing a meditation space for reflection, stay clear of eggplant and royal purple,” says certified color therapist Eleyne-Mari Sharp. “These colors are too intense and may cause you to feel negative and fearful.”
The Top 10 Colors That Increase Sales!
Sales training teaches us to be conscious about what we say, our body language and the way we sell. One thing that we perhaps don’t think about enough is the effect that color has on our sales interactions.
Whether it’s the clothes you wear or the color of your marketing, the colors you chose will have an affect on your prospects and customers. If you wore red to a sales meeting for example, would it increase the likelihood of you getting the sale? If your leaflet has green writing, what difference could that make when customers or prospects read it?
Here are the top 10 colors that affect your sales interactions:
1. Red
Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. The word SALE is always red, and you’ll often find red a common tie color for professionals.
2. Blue
When you want to be viewed as trustworthy and cool, blue is the color for you. Blue is a more relaxed color and bit more softer than black when used for writing text or suit color. Mix blue with complimentary colors for best results.
3. Pink
A strong and bright color, pink grabs attention. A stand out color it is effective on both male and female and can show excitement and boldness when used for marketing.
4. Yellow
Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
5. Green
Green is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the color of money, so it creates thoughts of wealth. Perhaps a good color for closing?
6. Purple
Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials. If you want to appear with some form of authority or seniority, purple is a great color choice.
7. Gold
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.
8. Orange
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
9. Brown
Brown, an earthy tone, is known as a comfort color, lending relaxation to customers. A grey suit with brown shoes and belt can be a popular combination.
10. Black
Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast.
Color can seem like a small detail, but it is proven by psychologists and marketing teams as a highly influential part of the buying process. Take time to think about how you present yourself, the colors you chose for different sales situations and how you marketing appears, changing the color could have a huge affect on your sales!
Which color is your favorite?
Do you chose colors based on what you want to achieve?
Which color do you think is the most effective?
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